Comms folks get tips from everyone

Everyone’s an expert when it comes to nonprofit communications and marketing.

Or so it seems.

Let me know if this sounds familiar.

Employees who would never tell accounting how to process invoices, critique grant writers on their proposals or let human resources know what they think about the hiring process are quite comfortable suggesting ways to improve how the organization communicates with its audiences. A different font. Maybe add a few exclamation points? “We didn’t much response from YOUR email, but they will read MY email.” This project needs its own logo. “Can we make this go viral?” Or "just make a quick video.”

You get the idea.

Communications professionals don’t always hit the mark. But not treating them – and their experience – with the same respect shown to other leaders in your organization is a misstep resulting in inconsistent messaging and a weakening of workplace culture. This isn’t about being right. It is about being listened to in the same way as other experts in your organization.

Videos are almost never “quick.” Exclamation points are massively overused. And not relying on a communication professional’s expertise and experience is a mistake.